“So, you can market it and scale it better. He speaks about KhataBook, saying it’s a product that’s working. So, we take a slightly different approach,” he says. User acquisition that is purely paid is a recipe for limited success. “What needs to be understood is that what worked yesterday will not work tomorrow. Vaibhav says there isn’t one right answer to the distribution challenges question for early-stage startups. Distribution challenges for early-stage startups So I think the best way is to get our portfolio founders to make introductions it’s the quickest way to get attention,” Vaibhav says. “We are flooded with founders reaching out across channels. How can a founder reach out to Vaibhav and the team at Better Capital? The best way is to reach out to a founder the fund has invested in. Vaibhav believes the next generation of fintech startups will create a new line of original products that will separate fintech distribution and brands. Vaibhav recently spoke to Siddhartha Ahluwalia, on an episode of 100X Entrepreneur podcast by Prime Venture Partners, a series featuring founders, venture capitalists, and angel investors. Vaibhav’s portfolio companies include KhataBook, Open Bank, Gramophone, Rupeek, Testbook, Yulu, and ShopKirana. It has a particular focus and thesis on Indian markets.īetter Capital invests between Rs 50 lakh and Rs 2 crore for its first cheque, depending on the size of the round and stage of the company. ![]() Better Capital is a micro-venture firm that builds and invests in category-defining businesses at the earliest stages such as pre-seed, seed, and pre-Series A. runs the show by building several consumer products like Read圜ontacts, Vaibhav opened a VC fund, Better Capital, in 2018. While the rest of the team at Better Inc. ![]() Stubborn founders won't go far, the ones with conviction will: Rutvik Doshi of Inventus CapitalĪ product offering under the roof of Better Inc., Read圜ontacts gives out actionable data for B2B sales, marketing, and demand generation, and is used by Fortune 100 companies like IBM, Equifax, and Salesforce, fast-growing venture-backed startups, private equity leads, and equity research analysts.
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